was the brain child of a builder-developer looking for unique
surfaces to challenge the residential building industry. Through
an arduous process of travel and "hands on" training, Michael Fay uncovered a myriad of Italian cement, lime-based products,
and techniques. A passion was unleashed! It is this passion
that has grown and matured into a company translating Old
World technologies into a creative business, serving the U.S.,
Europe, and Asia.
The basic premise was to simulate
the best attributes of European excellence creating a company
based on superior products, systems and technical support.
We were to partner with Canadian and European manufacturers
creating the elements needed to install interior/exterior
walls in such a way that elegance was not compromised. This
lead to the development of precast counter tops, floor tiles,
etc., produced domestically and in Latin America. In addition
to our product line, we provided hand-troweled integrally
colored walls and floors that blended with the design of each
In 1998, technology enabled
us to complete a total package for the architect and designer
by creating monolithic poured-in-place integral cement/lime
floor toppings. We discovered by working in conjunction with
our manufacture partners we could offer a topping that actually
was integrally colored and complemented the esthetic of a
cement floor. Our color is not topical or stained!
Not only was the floor superior
to the competition of existing self-leveling products but
more resilient. Our new Cement fx Floor Topping is high traffic,
designed for commercial, retail, and residential use. The
years of trial and error in our R&D facilities has paid
We accept that there are competitive
lime/cement products for walls & floors, however we are
the only company that takes pride in the evolution and passion
of our offerings. We only distribute products and systems
for the discriminating taste. In addition, our technical staff
can recreate and expedite any color and custom effect. We
are a full service company offering approved installers throughout
the U.S. and abroad. We also take great satisfaction in working
with quality installers selected by either client or contractor.
In essence, we have developed
a niche business catering to the client interested in color,
consistency, and creative solutions. Our technicians and marketing
people all have a vested interest in the success of the business
and its creative undercurrent.
We welcome your inquiries.